John Daly
Launch

Celebrity partnerships only succeed when they feel authentic to both the brand and the individual behind them. For Hyman’s collaboration with golf legend John Daly, we worked alongside his team to develop a product launch that translated his unmistakable personality into a cohesive retail, digital, and event marketing campaign, creating an experience that felt true to both brands.

Event Recap Reel

Launch Assets

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Campaign Banners

In-placement preview

hymanlife.com/fairwayruntz

Packaging Dye Lines

Mitten X Hyman

The collaboration between Mitten Extracts and Hyman brought together two of Michigan’s most recognizable cannabis brands, creating an opportunity to build a launch that felt larger than a traditional product release. Our team developed a multi-channel campaign spanning cinematic content, retail marketing, live events, and experiential activations, delivering a cohesive launch experience that celebrated the partnership from every angle.