Known for his larger-than-life personality and unconventional approach to golf, John Daly was a natural fit for the Hyman brand. Working alongside his team, we developed a collaborative product line supported by retail, digital, and event marketing initiatives.
Event Recap Reel
Launch Assets
Campaign Banners
In-placement preview
Packaging Dye Lines
Gummy Bags
A rare partnership between two industry-leading brands called for a launch campaign that matched its scale. To support the collaboration, we combined 3D animation, studio production, live event coordination, and on-location content, including the recruitment of a local dance troupe to help bring the launch experience to life.
Main Production