Creative
Leadership X
AI Product Systems

Portfolio 2026

OLEG
KOLBASOV

Before building AI systems, I spent years building creative ones.

Over the last decade, I've led multidisciplinary teams across web, design, photo, video, 3D, copywriting, and production, helping brands turn business objectives into campaigns, content systems, and customer experiences.

Whether the goal was increasing sales, launching products, strengthening a brand, or scaling content production, the work always began the same way: take something complex, create structure around it, and build a path forward.

01Building A Successful Rewards Program

Puff Club Rewards

One of the fastest-growing rewards programs in the cannabis industry — launched in 2024 with a $10 sign-up bonus, tiered memberships, and a full campaign ecosystem built to scale.

Puff Club Rewards
02Seasonal Branding

Mitten Extracts Seasonal

When seasonal products miss their window, brands lose margin. Our role was to create campaigns that generated demand quickly, helping Mitten Extracts consistently sell through seasonal inventory while maximizing the value of every launch.

Mitten Extracts Seasonal
03Social Media Video Direction

Olswell Shorts

Known for its trapper culture, graffiti-inspired visuals, and unapologetic humor, Olswell built a loyal following around its larger-than-life personality. I helped bring that voice to social media through an ongoing series of short-form content featuring Olswell's own budtenders.

Olswell Shorts
04Collaboration & Consistency

Hyman

Hyman is known for its narrative-driven campaigns and distinct visual identity. Working with the teams of John Daly and Kevin Nash, we developed collaborative campaigns that remained unmistakably Hyman.

Hyman