Launched in 2024, Puff Club quickly became one of the fastest-growing rewards programs in the cannabis industry. Anchored by a $10 sign-up bonus and a tiered membership that lets customers earn more as they spend, the program blew past expectations. We built a scalable creative foundation that enabled a steady stream of rewards incentives, giveaways, and activations to grow from it throughout the year.
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A member-exclusive giveaway spawned from the Puff Club rewards platform — giving members a chance to win Detroit Lions tickets and a $2,000 prize package. Promoted across web and social with dedicated creative.
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