Creative Director
Brand, Product &
Creative Systems

Portfolio 2026

OLEG
KOLBASOV

I lead creative teams and build the systems behind them, from brand and campaign platforms to digital products, prototypes, and AI-assisted workflows.

Selected Works

For 15+ years, I've led multidisciplinary creative across brand, design, digital, photography, video, 3D, copy, and production. Today, my practice also includes building digital products, prototypes, and creative systems that help teams work faster and adapt to new technology.

The work below spans brands, campaigns, products, and independent experiments. Different outputs, same job: understand the problem, build the right system, and carry the idea through execution.

01Loyalty Program · Creative Direction

Puff Club Rewards

Role — Creative Director

Led the creative direction and launch of Puff Club Rewards, translating Puff’s loyalty strategy into a scalable campaign ecosystem spanning brand, digital, retail, social, and ongoing member communications.

Puff Club Rewards
02Independent Project

TypeScout

Role — Creative Director & Product Designer

Conceived, branded, designed, and built an autonomous typography discovery platform that catalogs the fonts used by real brands. It grew from a five-day experiment into a directory now tracking 4,800+ brands across the web.

TypeScout
03Limited-Edition Campaigns · Creative Direction

Mitten Extracts Seasonal

Role — Creative Director

Led creative direction for two limited-edition Mitten Extracts launches, transforming seasonal flavor releases into integrated campaigns spanning packaging, film, photography, 3D, digital, retail, social, and experiential activations.

Mitten Extracts Seasonal
04Independent Project

Füd Fare

Role — Product Designer & Brand Lead

A produce price-intelligence platform that turns messy local grocery flyers into comparable prices, helping shopperss see what’s actually cheap nearby and decide where their grocery list costs less.

Füd Fare
05Social Content · Creative Direction

Olswell Shorts

Role — Creative Director

Created and directed an ongoing short-form comedy series for Olswell, turning the brand's own budtenders into recurring personalities and everyday dispensary interactions into recognizable social content.

Olswell Shorts
06Independent Project · Game Design

A Hole Planet

Role — Game Designer & Systems Architect

A physics-driven arcade game where you control a planet racing to become habitable by stealing oceans, smashing celestial bodies, destabilizing orbits, and surviving the consequences of your own destruction.

A Hole Planet
07Brand Campaigns · Creative Direction

Hyman

Role — Creative Director

Led creative direction across an ongoing multi-year partnership spanning brand development, packaging, social content, retail campaigns, and major collaborations with John Daly, Kevin Nash, and Mitten Extracts.

Hyman
08Independent Project · Product Design & Systems

Zeitlight

Role — Product Designer & Systems Architect

Designed and built an autonomous information platform that turns live news into structured Attention and Impact signals, processing nearly 400,000 articles through a category-specific scoring system I developed from the ground up.

Zeitlight.com