Seasonal Campaign — Social & Digital Ads — Package Design — Media Production
Ice Berry Gelato
In the summer of 2024, we partnered with Mitten Extracts to launch Ice Berry Gelato, a seasonal release inspired by long summer days, waterfront escapes, and classic Americana. Rather than treating it as a typical product launch, we developed a campaign built around a distinctive summer identity, anchored by hero photography and video produced aboard a rented yacht in Chicago. From there, the visual language expanded across retail, digital, and social channels to support the launch throughout the season.
Packaging
Designed For Looks and Feel






Spot finish layers
3D Production
Extending Brand Visuals Into 3D


Three Limited Edition Flavors
Every seasonal campaign is an opportunity to introduce customers to a new side of a brand. For the fall of 2024, Mitten Extracts partnered with our team to launch three limited-edition flavors inspired by classic bakery favorites. The campaign extended across packaging, photography, advertising, retail, and experiential marketing, creating a cohesive seasonal identity that invited customers to experience the brand in an entirely new way.
Media Production
Building A Bakery/Speakeasy Fusion Experience
Bakery Reel
3D Reel
Web Ads
In-Placement Preview
Collateral & Campaign Materials
Dropped inside exit bags to promote brand education