Seasonal Campaign — Social & Digital Ads — Package Design — Media Production
Ice Berry Gelato
In the summer of 2024, we partnered with Mitten Extracts to launch Ice Berry Gelato, a seasonal flavor inspired by long summer days, waterfront escapes, and classic Americana. The campaign's hero content was produced on a rented yacht in Chicago, creating a distinct visual identity that anchored the broader launch. Additional creative assets were developed by our team and deployed across multiple channels to support the release throughout the season.
Packaging
Designed For Looks and Feel






Spot finish layers
3D Production
Extending Brand Visuals Into 3D


Three Limited Edition Flavors
As autumn approached, Mitten Extracts challenged our team to launch three limited-edition seasonal flavors in a way that felt distinctive, memorable, and immediately recognizable on the shelf. Rather than relying on traditional fall imagery, we developed a bakery-inspired creative direction that combined the nostalgia of neighborhood pastry shops with the warmth and indulgence consumers associate with the season. The result was a campaign that extended across packaging, product visuals, and supporting content while giving each flavor a cohesive place within a larger seasonal brand story.
Media Production
Building A Bakery/Speakeasy Fusion Experience
Bakery Reel
3D Reel
Web Ads
In-Placement Preview
Collateral & Campaign Materials
Dropped inside exit bags to promote brand education