Creative Director |
Brand Strategy |
AI Products

Portfolio 2026

OLEG
KOLBASOV

Seasonal Campaign — Social & Digital Ads — Package Design — Media Production

Summer Campaign Americana

Ice Berry Gelato

In the summer of 2024, we partnered with Mitten Extracts to launch Ice Berry Gelato, a seasonal release inspired by long summer days, waterfront escapes, and classic Americana. Rather than treating it as a typical product launch, we developed a campaign built around a distinctive summer identity, anchored by hero photography and video produced aboard a rented yacht in Chicago. From there, the visual language expanded across retail, digital, and social channels to support the launch throughout the season.

Packaging

Designed For Looks and Feel

Ice Berry Gelato battery
Ice Berry Gelato box
IBG layer 0IBG layer 1IBG layer 2IBG layer 3

Spot finish layers

3D Production

Extending Brand Visuals Into 3D

Fall Campaign Bakery

Three Limited Edition Flavors

Every seasonal campaign is an opportunity to introduce customers to a new side of a brand. For the fall of 2024, Mitten Extracts partnered with our team to launch three limited-edition flavors inspired by classic bakery favorites. The campaign extended across packaging, photography, advertising, retail, and experiential marketing, creating a cohesive seasonal identity that invited customers to experience the brand in an entirely new way.

Media Production

Building A Bakery/Speakeasy Fusion Experience

Bakery Reel

3D Reel

Web Ads

In-Placement Preview

mittenextracts.com/
Mitten Extracts navbar
Horizontal banner
Square banner
Vertical banner

Print

Collateral & Campaign Materials

Print item 1
Print item 2
Print item 3

Dropped inside exit bags to promote brand education